The Story Behind the Standard
Andrew DeBruyne spent years working for one of the largest deck companies in the country. The technical standard was high; the environment prioritized volume over quality. He came to Gil Alvarez with one proposition: build something of their own, the right way.
Gil brought the right background to say yes. Before Echelon, he had built a custom signs and LED carpentry company from the ground up at 24, running high-end bespoke work where design precision was non-negotiable. When outdoor living became the focus in 2021, that same standard came with it.
The company launched that year. The two commitments that started it are still the ones running it.